Fractional Sales Management & Strategic Closing Advisory
Senior EMEA sales leadership — without the full-time cost, the six-month ramp, or the equity dilution.
Not because of the product. Because of what happens between strategy and execution.
Sales energy wasted on out-of-target prospects who were never going to buy — burning cycle time and rep morale.
Founders and Managers no longer have the time to coach the sales gesture, refine the pitch, or run meaningful pipeline reviews.
Opportunities plateau in the final stages and silently die. Pipelines become unpredictable. Leadership firefights instead of scales.
Each track targets a distinct growth challenge. Pick the one that matches where your sales organisation is today.
Direct intervention on active deals and rep-level development. Turning high-potential reps into elite closers through MEDDIC deal reviews and Performance Coaching on live pipeline.
Building the machine that drives the revenue. Pipeline reviews, forecast cadences, CRM governance, and Outcome-Based Coaching for junior sales managers.
Full-stack intervention for total sales velocity — structure and field execution combined. Plus EMEA market entry advisory and priority access for when leadership needs to offload the sales function.
Each tool has a precise purpose. They are not interchangeable — they work in combination across the tracks.
A structured diagnostic applied during pipeline and forecast reviews to stress-test every active opportunity. Is there a real Economic Buyer? A compelling event? MEDDIC surfaces hidden risks before they become lost deals.
Identifies patterns in individual rep behaviour — why does this AE consistently lose at negotiation? Performance Coaching builds the habits and skills that compound into durable quota attainment. Precise and pattern-based, not generic training.
Defines the desired business outcome first, then reverse-engineers the behaviours, activities, and conversations needed to get there — bridging individual rep development with company-level revenue targets.
Frontline Revenue was founded on a simple observation: most European revenue failures happen in the field, not in the boardroom. The strategy is rarely the problem. The execution is where growth stalls.
25 years opening and scaling EMEA markets for US-based B2B technology companies — including Oracle, Adobe, Marketo, Percolate, and SheerID, where I joined as the first European hire and built the EMEA revenue function from the ground up.
My background is in net-new market entry: building pipeline where none existed, navigating European buying cultures, partner ecosystems, and enterprise sales cycles across the UK, DACH, France, and the Nordics.
I have operated as both a field sales executive and a sales leader — which means I understand what it takes at the deal level and what it takes to build a system that scales.
30 minutes. No commitment. We assess your current sales motion, pipeline health, and where the biggest leverage points are.
A structured review of your pipeline, team structure, and current process. Delivered as a written snapshot with prioritised recommendations.
We align on the track, define success metrics, and start — typically within one week of signing.
Let's start with a 30-minute diagnostic call — no commitment, just clarity.
Book Your Discovery Call